Why do Small Business fail at Social Media

♠ Posted by Unknown in Blog at 10:27:00 pm

If Social Media is King, why do Small Businesses fail at Social Media

Social media, unlike digital media 10-15 years ago, is a much more patient game. With SEO and banner ads and email marketing it was all instant gratification. I run a email solo ad service (Email Blast) and I am amazed at the number of people who want to run a one time mailing and actually expect results. Today's Social media world isn’t that way, and that’s why so many people are struggling with it. The reason so many people “don’t get it” is that they’re not willing to put in the time (one to two years) to get the solid results they hear about. Or, perhaps, they don't know what they are looking for. It’s a shame because small businesses (If you are an online entrepreneur) should really be winning on social much more than we may be now, but they’re caught between a rock and a hard place. As someone who came up in a family business, I know the problems well: 1. Most small businesses can’t afford the money it would take to hire Media Company to run their social media department. 2. Most small businesses don’t (think they) have the time to make it work. Doing social right means putting in a solid 9-10 hours a day of work. For small businesses making that time, or making that staffing allocation can be really hard, if not impossible.It's easier to spend the dollars on ads than on people. 3. Finally, when a small business ends up working with a smaller agency or consultant, Many of those entities can be dishonest about the realities of what they can do for their client. They don’t say “Listen, this is a three year play” because the client is operating in a world where they’re saying “If we don’t see results in 90 days, we’re out.” So the agency or consultant makes a bunch of promises, and then you’re in a bad situation. Social media is a more human play and requires more effort, but the vast majority of people are just unwilling to put in the time and effort to get the results they want out of it. They’re looking for something that converts faster, is a more efficient use of their time. They live in an instant-result-based world. Facebook, Twitter, Pinterest, Instagram, Vine, Snapchat, these things don’t necessarily appease the people who grew up with email marketing and SEO, and that’s the problem. A great advantage to the small business, like us, when we are an affiliate of a big business like SFI. The shopping portal of SFI is TripleClicks. With each item listed in the store there is an auto share link that allows you to post the product. You can post it to Twitter, Facebook, email, or pull a URL to use anyway you want. If you have products to sell consider the advantages of TripleClicks. Also provided in SFI are many news and info badges, growth and development announcements, and unique personal successes that are all Facebook ready for you to post. If you are using social media, please share it to encourage your team.

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